How Can Your Business Use Social Media to Generate Leads?
When I speak to businesses about their current social media strategy, one of the most common issues that come up...
5 Most Important Social Media Metrics to Know
When Facebook and Twitter were first growing, one of the reasons many businesses didn't invest in these platforms is...
The Power of Webinars and How to Promote Them on Social Media
Although none of the technologies I’m going to talk about in this post are brand new, we’re at an...
How to Use Social Media for Recruiting
In just the last few years, the process of recruiting new talent has dramatically shifted. A big reason for...
Top 5 Things a Professional Web Site Should Have by Michelle Hummel
1) Build A Professional Looking Web Site There are millions of websites on the Internet and many of them...
How to Increase Your Repins, Likes and Comments on Pinterest
The best way to increase the number of repins, likes and comments your Pinterest pins generate is to optimize...
Must Have Keyword Optimization Tips for Your LinkedIn Profile
You've probably heard of keyword optimization in the context of search engine optimization. While there's no need to stuff...
How to Measure the Success of a Social Media Marketing Campaign
When social media started gaining traction, a common hesitation businesses had was being unable to track the results...
5 Instagram Marketing Tips and Tricks You Must Know
When Facebook purchased Instagram for $1 billion (which ended up actually being $715 million), plenty of people thought that...