Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”

The Growth Audit, 10 Places Your Business Could Be Leaving Money on the Table

The Growth Audit, 10 Places Your Business Could Be Leaving Money on the Table

Most businesses looking for growth immediately think they need more leads, more traffic, or a bigger marketing budget. But...

Would AI Recommend Your Business or Just Mention It? There’s a Difference

Would AI Recommend Your Business or Just Mention It? There’s a Difference

Getting your business to appear in AI-generated answers is valuable. But there is an important difference between an AI...

Stop Asking AI to “Write a Post”, How Businesses Should Actually Use AI for Marketing

Stop Asking AI to “Write a Post”, How Businesses Should Actually Use AI for Marketing

AI has made it possible to create a social media post, email, blog outline, or marketing idea in seconds....

Your Website Has Two Audiences Now, People and AI

Your Website Has Two Audiences Now, People and AI

Your website has always been built with one audience in mind, your customers. The goal has been to attract...

Zero Click Search Is Growing, How to Make Your Business Visible Even When Customers Never Click

Zero Click Search Is Growing, How to Make Your Business Visible Even When Customers Never Click

For years, the goal of search engine optimization was simple, rank high on Google and earn the click. Today,...

Your Website Is Training AI to Talk About Your Business, Is It Saying the Right Things?

Your Website Is Training AI to Talk About Your Business, Is It Saying the Right Things?

Your website has always been your digital storefront. It introduces your business, explains your services, and helps convert visitors...

The New Marketing Funnel Starts With AI, Not Google

The New Marketing Funnel Starts With AI, Not Google

For years, businesses have focused on one goal, ranking higher on Google. Search engine optimization has been the foundation...

Hot Leads Cool Off Fast, Why Summer Follow Up Systems Matter More Than Ever

Hot Leads Cool Off Fast, Why Summer Follow Up Systems Matter More Than Ever

Most businesses do not lose leads because of a lack of interest. They lose them because of a lack...

How to Build a Social Media Strategy That Does Not Depend on Trends

How to Build a Social Media Strategy That Does Not Depend on Trends

Trends come and go quickly on social media. One week a format is everywhere, the next it is replaced...

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