Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”

From Idea to Revenue Stream, What It Really Takes to Build an AI-Powered Product

From Idea to Revenue Stream, What It Really Takes to Build an AI-Powered Product

Having a great AI product idea is exciting. Turning that idea into something people will actually use, pay for,...

The 30-Minute Marketing Audit, What I Would Look at First If I Were Your Fractional CMO

The 30-Minute Marketing Audit, What I Would Look at First If I Were Your Fractional CMO

If I had only 30 minutes to evaluate your marketing, I would not start by asking how often you...

The Growth Audit, 10 Places Your Business Could Be Leaving Money on the Table

The Growth Audit, 10 Places Your Business Could Be Leaving Money on the Table

Most businesses looking for growth immediately think they need more leads, more traffic, or a bigger marketing budget. But...

Would AI Recommend Your Business or Just Mention It? There’s a Difference

Would AI Recommend Your Business or Just Mention It? There’s a Difference

Getting your business to appear in AI-generated answers is valuable. But there is an important difference between an AI...

Stop Asking AI to “Write a Post”, How Businesses Should Actually Use AI for Marketing

Stop Asking AI to “Write a Post”, How Businesses Should Actually Use AI for Marketing

AI has made it possible to create a social media post, email, blog outline, or marketing idea in seconds....

Your Website Has Two Audiences Now, People and AI

Your Website Has Two Audiences Now, People and AI

Your website has always been built with one audience in mind, your customers. The goal has been to attract...

Zero Click Search Is Growing, How to Make Your Business Visible Even When Customers Never Click

Zero Click Search Is Growing, How to Make Your Business Visible Even When Customers Never Click

For years, the goal of search engine optimization was simple, rank high on Google and earn the click. Today,...

Your Website Is Training AI to Talk About Your Business, Is It Saying the Right Things?

Your Website Is Training AI to Talk About Your Business, Is It Saying the Right Things?

Your website has always been your digital storefront. It introduces your business, explains your services, and helps convert visitors...

The New Marketing Funnel Starts With AI, Not Google

The New Marketing Funnel Starts With AI, Not Google

For years, businesses have focused on one goal, ranking higher on Google. Search engine optimization has been the foundation...

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