Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”

Get exclusive access to every tool and resource you need for success – saving you precious time and money.

Your complete step-by-step guide to using Facebook

My Facebook training course includes…

  • Facebook Marketing Strategies
  • How to use Promoted Posts
  • How to Create Facebook Ads
  • Understand Feeds, Lists & Storybumping
  • Must-Have Facebook Applications

101 – Facebook Profiles, Pages, and Groups to Promote Your Business

Facebook profiles, pages, and groups can impact how people find you and how they connect. This session will introduce you to how to use the various Facebook features to grow your business. Learning points:

  • What you must know to market successfully on Facebook
  • Introduction to Facebook Profile, Feeds, Lists & Storybumping
  • Introduction to Facebook Business Pages and Groups, pro and cons
  • How to beat your competition on Facebook
  • How to use competitive analysis to boost your fan base

102 –  Facebook Marketing Strategies for Lead Generation

Facebook offers many great tools to reach various audiences. Understanding how to use these tools effectively to reach your target audience can be confusing. This session will help you understand the marketing strategies that can drive more leads to your business. Learning points:

  • What is Facebook Graph and how does it affect your marketing
  • How to optimize your Facebook photos to convert sales
  • How to develop an effective Facebook landing page
  • How to create conversations that inspire brand advocates
  • How to find your target audience on Facebook
  • How to create content that drives engagement

103 – Marketing with Facebook Ads and Applications to Increase Sales

Facebook Ads and Applications are great ways to reach and engage with a finely targeted audience. However, creating ads that get results and finding the right applications for your business can be very challenging. We can help you understand the Facebook Ad options and Applications to help you determine the best strategy for you. Learning points:

  • Facebook Ads vs. Promoted Posts, which is better?
  • How to create a Facebook marketing plan for ROI
  • Introduction to Facebook Ads
  • How to develop a profitable Facebook Ad strategy
  • Step by Step – how to create a Facebook Ad
  • How to write Facebook Ads that get clicks
  • Must have a Facebook Application to grow your community

104 –  Develop an effective Facebook Contest Marketing Strategy

Contest marketing on Facebook is ever-changing and it can be hard to keep up with the rules. We will dive deep into contest best practices so you are sure to determine the best content for your business to drive real results. Learning points:
  • What is Storybumping? How it improves your post strategy
  • How to create competition that drives more engagement
  • How to influence your fans to invite their friends
  • Tips for creating a successful Facebook Contest
  • Facebook Contest ideas for your business
  • How to convert your Facebook fans into customers

105 – Facebook Content Marketing Strategies

Facebook is constantly changing the content algorithms so it’s hard to know how to get the best results. We keep you up to date on the latest changes so you are sure to get the right message in front of the largest audience. Learning points:
  • How to write viral Facebook content
  • Email strategies that work for Facebook
  • A Facebook headline that gets people to click
  • Intro to Facebook insights to monitor your marketing
  • How to drive more traffic to your website from Facebook
  • How to engage on forums to promote your business

Join Web Media University today!

  • Get access to 2 individual courses of your choice each month
  • Attend members-only monthly training webinars
  • Access to the must-have social media tools directory
  • Calendar of must-attend social media events
  • Free training in your local Social Media Enthusiasts group
  • Access to our social media bookstore with must-read books
  • BONUS: One free 1-hour personal coaching session with me, a $349/value
  • BONUS: 50% off the Send Social Media posting tool, a $49/mo value
  • BONUS: $100 credit to be used toward a Social Media Certification Class





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