Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”
1) Build A Professional Looking Web Site
There are millions of websites on the Internet and many of them are very well designed. Make sure your website is as professional in appearance as your competition. You will be judged on the appearance of your site so make sure you don’t lose visitors because of a bad design.
2) Provide Visitors With All the Info They Need
If a visitor to your website has to put any effort into finding the information they need, you will lose them fast. Everything should be easily available to them with clear directions on how to get it. Make all important information no more than one click away.
3) Have A Newsletter Sign-Up
Having a form for people to opt-in to a newsletter is a great way to build a list of customers. It’s also a great way to build trust and a strong following. Pack it full of great information, resources, freebies, and more. You will bring them back for more plus they just might tell all their friends about you.
4) Make It Sell
Your site should have a direct call to action with your best products and/or services listed in highly visible places. Repeat the call to action at the end of your blog posts. Make it easy for visitors to know what you would like them to do.
5) Allow feedback
It’s important to have a way for your visitors to offer feedback to you. They should also have an easy way to ask questions and make comments. People will like this because they get to give their input about what they would like to see done. You will benefit by being able to know what your customers want or need.
If you want expert help creating the right web design, be sure to take a look at how Web Strategy Plus can help.
Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency focused on Franchise Marketing. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!