Learning Objectives in this session will be:

• How to attract a valuable community for engagement

• How to find the right content for your target audience

• How to use the various content creation tools

• How to track, analyze and optimize your content marketing results

This session will be presented by Michelle Hummel who was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales and marketing experience. She holds a valuable Internet Marketing Degree and travels Nationwide providing social media keynotes and in-depth training.