Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”

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Fractional CMO & Growth Advisor
Fractional CMO & Growth Advisor Image

I partner with leadership teams to design lead integrated marketing, automation, and AI-driven systems for scale.

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International Keynote Speaker
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I deliver high-impact keynote talks that educate, inspire, and challenge audiences to think differently about branding,

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Social Media Strategy & Visibility Systems
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I help organizations build strategic, results-driven social media systems that increase visibility, engagement, and revenue.

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About Michelle Hummel

Fractional CMO | Franchise Growth & Tech Infrastructure | AI Systems Advisor | International Keynote Speaker

I’m the CEO & Founder of Web Strategy Plus, a full-service digital growth agency, and the founder of Franchise Success Team, where I help franchisors and franchisees build scalable, lead-generating marketing systems.

I’ve launched Web Media University and Social Media Magnet Academy, providing training, certifications, and education to professionals and businesses nationwide. Leader of multiple national communities and marketing platforms supporting thousands of professionals nationwide.

Over the last 15+ years, I’ve worked across digital marketing, franchise development, and growth strategy — helping organizations modernize their systems, strengthen their brands, and scale with clarity. Published author and longtime educator in digital growth and brand strategy.

I hold a degree in Internet Marketing, but more importantly, I believe growth requires continuous learning in an ever-changing digital landscape. Also, proud to be a two-time recipient of Cincinnati’s Business Person of the Year and a recent nominee for Woman-Owned Business of the Year.

More About Michelle Hummel
Growth, Automation & AI Infrastructure

Growth, Automation & AI Infrastructure

Franchise & Enterprise Growth Systems

Franchise & Enterprise Growth Systems

Education, Certification & Scalable IP

Education, Certification & Scalable IP

Franchise Growth & Leadership

Franchise Growth & Leadership

Franchise Strategy & Innovation

Franchise Strategy & Innovation

Franchise Operations & Marketing

Franchise Operations & Marketing

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Want to work with me?

As a Fractional CMO, I work hands-on with select clients to lead strategy, guide execution, and build systems that support sustainable growth. As a keynote speaker, I bring energy, clarity, and real-world insight to stages nationwide; empowering audiences to lead with confidence in a digital-first world.

What My Happy Clients Say

5 Proven Ways to Increase Sales with Social Media, INSTANT ACCESS

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