I partner with leadership teams to design lead integrated marketing, automation, and AI-driven systems for scale.
Read moreI deliver high-impact keynote talks that educate, inspire, and challenge audiences to think differently about branding,
Read moreI help organizations build strategic, results-driven social media systems that increase visibility, engagement, and revenue.
Read moreFractional CMO | Franchise Growth & Tech Infrastructure | AI Systems Advisor | International Keynote Speaker
I’m the CEO & Founder of Web Strategy Plus, a full-service digital growth agency, and the founder of Franchise Success Team, where I help franchisors and franchisees build scalable, lead-generating marketing systems.
I’ve launched Web Media University and Social Media Magnet Academy, providing training, certifications, and education to professionals and businesses nationwide. Leader of multiple national communities and marketing platforms supporting thousands of professionals nationwide.
Over the last 15+ years, I’ve worked across digital marketing, franchise development, and growth strategy — helping organizations modernize their systems, strengthen their brands, and scale with clarity. Published author and longtime educator in digital growth and brand strategy.
I hold a degree in Internet Marketing, but more importantly, I believe growth requires continuous learning in an ever-changing digital landscape. Also, proud to be a two-time recipient of Cincinnati’s Business Person of the Year and a recent nominee for Woman-Owned Business of the Year.
“It’s an absolute pleasure to write this letter of recommendation for Michelle Hummel. Last year, I hired a CMO and interviewed several people for the position. This decision was necessary, as this person would help mold my company’s image. I knew I had a winner in Michelle from the moment I spoke with her. Her personality was vivacious, and she showed a genuine interest in my needs. I enthusiastically hired her and was eager to see what results she could produce.
I immediately saw the return on my investment, and it was clear by the first month that I had made the right decision. Michelle is competent in her field and goes above and beyond to meet my company’s needs. Michelle is very accessible and gets things handled for me in the most timely fashion. Her service is truly second to none!”
“I recently had the pleasure of working with Michelle as I engaged her to build a website for my company. I had a vision in my head of what I wanted, and Michelle was able to extract that vision and bring it to life with her expertise. She has a real passion for what she does, and her team is incredible. She took the time to sit down with me and understand what we do, what I wanted to convey, and the services we provide. Content and timelines were always at the forefront. Her professionalism and general demeanor made this one of the best undertakings I can ever remember engaging in. The value of what she provides and the passion with which she delivers it are unparalleled, in my opinion, in this industry. I highly recommend Michelle for anyone considering building a website and utilizing marketing strategies. I am happy to talk with anyone considering using her Company to promote and grow your Company. Thank you, Michelle, for helping me to grow my brand and for the Passion you showed while working with me. It has been an Awesome experience and has taught me some valuable tools to expand my brand.”
“Michelle truly understands digital and will provide your company with not only additional business and ROI but, most importantly, the support of a whole group of people behind the scenes willing to help and make sure your campaign is successful.”
“Michelle has a ton of digital marketing experience under her belt, and whether you live in Cincinnati or Cairo, she can help your business get the visibility that it deserves.”


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