Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”

🧲 Dear Founder: If You’re Still Writing Your Own Marketing Copy, Read This

🧲 Dear Founder: If You’re Still Writing Your Own Marketing Copy, Read This

Let me guess—you’re wearing 14 hats right now. CEO, product manager, sales lead, investor relations… oh, and copywriter.

You’re juggling pitch decks and product updates while trying to write homepage copy, email sequences, and ad headlines that convert.

Sound familiar?

If you’re still writing your own marketing copy, I get it. It feels faster. Cheaper. And who knows your startup better than you, right?

But here’s the truth: DIY marketing copy is one of the most common ways founders slow down their growth.


đźš« Why Founder-Written Copy Usually Falls Flat

Here’s what I often see when I audit founder-written content:

  • It’s too product-focused. Founders are close to the solution, but customers care about the problem.

  • It’s too technical. Startups often sound like feature lists instead of customer stories.

  • It lacks positioning. No clear “why you” message that stands out from competitors.

  • It doesn’t convert. Even great ideas need structured, persuasive messaging to drive action.

Your job is to lead the company—not obsess over whether your CTA button says “Learn More” or “Get Started.”


đź’ˇ Strategic Messaging = Faster Growth

Your copy is not just words—it’s the voice of your brand. It’s the first impression you make on leads, investors, and future customers. And when it’s not clear, compelling, and consistent, you lose people.

As a Fractional CMO, I’ve helped startups stop the guesswork and finally speak their customers’ language. I use battle-tested messaging frameworks to:

  • Clarify your value proposition

  • Build messaging that resonates with your ICP

  • Create funnels that guide users from click to conversion

  • Align your brand voice across website, email, and ads

When you have the right messaging in place, you don’t just sound better—you close faster, convert higher, and grow smarter.


đź§  Ready to Hand Off the Copy So You Can Focus on Leading?

Here’s the good news: You don’t need to figure this out alone. I’ve helped dozens of seed-stage startups unlock growth through better positioning, clearer messaging, and smarter marketing.

👉 Book a free strategy call with me now

You’ve got bigger things to build. Let’s make your message work while you lead.

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